![]() ![]() ![]() In the 1920s, it had branched out into earthmoving equipment and Armington’s five sons helped run the growing and expanding company as it came to dominate parts of the construction equipment industry.īy the early ‘50s, Euclid was still successful but needing an influx of cash to stay dominant. As a company, Euclid went back to 1907 as Armington Electric Hoist Company, later renamed Euclid Crane and Hoist Company, founded by George A. The project gained big momentum in 1953 when General Motors bought the Euclid Company, of Euclid, Ohio. Look carefully, and you can see the stacks are at different levels meaning the tractor is oscillated. Here you can see how the tractor is split. GM didn’t have an official “crawler division” at the time, so he worked in the GM Truck and Coach Division building the foundations of a new division. Williams had been there since 1935 and was well versed in crawler technology. Williams, who was Assistant Director of Research at Caterpillar. That signaled the industry GM was getting in the game. The story begins in 1952, when GM began hiring engineers with expertise in crawler design. That doesn’t automatically place it in the zero category. It was designed to knock Caterpillar off it’s dominant perch in the crawler industry but didn’t succeed at that. The legendary Euclid TC-12 dozer, introduced for 1955, was a big departure from the crawler norm. ![]() When the historical smoke clears, which might be decades down the road, they will be judged heroes or zeros. Companies take a big risk when they introduce something radically different than the norm. ![]()
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